Overview

Customers shopping for or purchasing a vehicle often face confusion around protection products. This interactive questionnaire serves as a digital alternative to the traditional finance & insurance interview conducted at dealerships, helping customers understand which protection products suit their needs. By providing personalized recommendations, the tool prepares customers for their purchase and ensures they are informed before entering the dealership.

Problems

• Customers experience frustration at the dealership when learning about protection products.
• Lack of customer education on the value and benefits of protection products.
• Customers are often unprepared to make purchasing decisions regarding protection services.

Goals

• Increase customer confidence in purchasing protection products.
• Improve customer preparedness, leading to higher sales conversions.
• Empower dealers by ensuring customers arrive educated and ready to make informed decisions.

---

Figure 1: Reusable form components styled for both Audi (left) and VW (right).

Figure 2: Final questionnaire homepage designs for VW and Audi, highlighting distinct branding and layout.

Figure 3: Results page displaying insurance recommendations based on user inputs.

Figure 4: Contact form on the results page, providing users with an easy next step when they’re ready.

Figure 5: A 1-minute video showcasing the questionnaire prototype, including step-by-step selections, progress bar animation, and the final results page.

Additional Projects